Exchange is announcing a new advisor reward program. Leaving your practice for several days to travel to a conference is a significant investment. We get it. It's time away from your clients, it’s a flight, and it's a hotel stay. We know that for many financial advisors, the cost of travel and time out of the office is the biggest hurdle to attending.
So, for 2026, we’re doing something about it.
We are thrilled to launch the new Exchange Advisor Reward Program, an initiative designed specifically to help ease that financial burden and give back to our advisor community.
Earn rewards for attending
The idea is simple: We’re rewarding you for the things you're already coming to do.
Our new tiered incentive program allows registered financial advisors to earn digital rewards, redeemable for a variety of popular gift cards, for key activities. Accordingly, this includes registering, attending sessions, and participating in meetings with sponsors.
“We listen to our advisor community, and we know that the cost of travel and time out of the office is their biggest hurdle to attending,” said Sarah Alexander, head of marketing at VettaFi. “This program is a direct investment in our most important attendees. It helps ease that financial burden, making the decision to join us in Las Vegas that much easier.”
Advisor reward program a 'win-win'
The advisor reward program is a "win-win" for Exchange attendees. Accordingly, it gives back to the advisors who invest their time in us, while also creating a system that encourages and rewards the very connections that make the event valuable for the entire community - especially our sponsors. We're actively driving engagement, not just hoping for it.
The Advisor Reward Program is just one of several new enhancements to the Exchange 2026 experience, all designed to make this the most valuable, high-ROI event you attend all year.
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